Privacy Policy.

Information on data protection.

We welcome you to our website and we thank you for your interest in our company. In order to give you a good feeling as regards how your personal data is being processed, we would like to explain how we collect and how we handle your data and which safety measures are taken to protect your personal data.

Personal data.

As a rule, we do not require any personal data from you when you visit our website. We merely acknowledge information about the name of your internet service provider and the pages you call. You as a user remain anonymous, as we only use this information for statistical purposes (e. g. number of calls on our webpages). Please read our information on ‘Webtrekk’ for further details.

Please note that, whenever you call a page, data is / can be transmitted unencrypted, and therefore, we cannot exclude the possibility that unauthorized third parties may access such data during transmission. It is also important to know that you can alternatively call https:// to allow for encrypted transmission (SSL 128 Bit). Moreover, you may use other communication channels which are safer than e-mail.

More or personal data such as company, industry, billing or delivery / address details or the name of the manager, contact person for purchasing and the like are generally only collected and used if you provide this information as part of an order or catalogue or newsletter subscription.

Purpose limitation and consent.

We will only collect, process and use personal data acquired from you in the course of using our websites within the scope of given / underlying purposes. We will make sure that this only happens within the scope of current data protection laws and / or only with your consent. Consent-based personal information we obtained from you will only be collected, processed and used within the context and limit of the specific consent you provided. You are of course free to withdraw your consent and opt-out at any time, you can either e-mail us at or write to: Bechtle address management, Bechtle-Allee 1, 74405 Gaildorf. Please note that personal data may (partially) be further processed by law, for example for law / debt enforcement.

Marketing and reserach, web form information.

Our website offers various possibilities (forms) for data entry, be it for contacts or enquiries. Depending on the desired service (requests for catalogs, newsletters or support via remote, etc.), different data will be transmitted and processed.

Data you provided when ordering our free newsletter or catalogs will be stored in our system and used for supplying you with product, event and other information with respect to your preferred communication channel.

Bechtle uses data for advertising and market research on the basis of both, consent / opt-in (permission marketing) and existing laws (German so-called ‘Listenprivileg’). We do not send personalized advertising to private customers / individuals; instead, we send personalized mail which concerns the professional activity:

Our business model requires that we only turn to business customers, and we typically contact IT- and purchasing departments / representatives. We use a centralized address management system which all our affiliates can access and use. We do not display, share or sell any personal data we use for advertising purposes with any third parties outside the Bechtle group.

Whenever service providers are used in connection with the execution of advertising / marketing activities, and independent of whether an external service provider or a company-owned corporate entity is used, appropriate data processing agreements will be used as (legally necessary) basis for such activities.

In the event that you no longer agree with the use of your data for marketing purposes, you are of course free to withdraw your consent at any time, you can either e-mail us at or write to: Bechtle address management, Bechtle-Allee 1, 74405 Gaildorf. Please note that personal data may (partially) be further processed by law, for example for law / debt enforcement.

Utilization and disclosure of data.

Your data will be regularly (predominantly) used for the purpose of processing orders and payments. Bechtle, as virtually all companies, cooperates with various service providers that are in charge of processing orders and other activities in the context of (potential) customer requests and support activities.

Internal and external service providers inside and outside the network of Bechtle-companies are concerned with accounting and they receive our customers’ address, contract, payment and sales information, as well as usage data which are needed in the event that (IT-)support is requested. Therefore, your data will be given to respective departments / partners who deal with orders and invoices as well as catalog or newsletter requests.

Data will be deleted upon expiration of legal, statutory or contractual retention periods, and we will also delete data if and when underlying purposes of data collection, processing and storage no longer apply. Please note that we may be obliged to provide / disclose information including personal data to public authorities in the event that specific (preferential) legal provisions require us to do so.


Our internet pages use cookies, and cookies help us make our page more user-friendly, more effective and safer. We use a permanent icon that appears at the bottom left of our homepage to inform our users about cookies. We moreover provide a separate menu item under 'information' that covers cookies, because we want to enable you as a user to always be up to date and set your own cookie and / or browser settings.

One can generally distinguish between strictly necessary and functional cookies, and there are also so-called third-party cookies we cannot influence, but we do include information on these cookies as well for the sake of completeness and to thoroughly inform our users. Strictly necessary cookies are required to support certain functionalities such as shopping cart functions.

A cookie is a text-only string of information that is stored on your computer and is saved locally on your computer’s hard disk by your browser. In order to offer greater comfort, cookies will for example be used to display the last items you viewed, to remember your language preferences, to allow for proper salutations or to ease the log-in process.

Cookies do not contain viruses and they are not designed or intended to harm your computer. Most browsers automatically accept cookies, and you can also change your browser settings if you do not want to accept (certain) cookies, and you will then still be able to use our website without restrictions (only exception: configurators). Learn more

Website-analytics by Webtrekk.

Our website uses Webtrekk, a web analytics service Webtrekk which collects statistical data about the use of our website, and that helps us improve our services accordingly. Such data will only be transferred to our statistics service provider ‘Webtrekk’, a company whose data protection standards in terms of web analytics have been approved. Data collection is performed with the help of a pixel that is embedded on any website; IP addresses will only be stored and transmitted anonymously, meaning that user identification is not possible.

Webtrekk uses ‘session cookies’ which are deleted when you close your browser session. The same applies to ‘last-click-cookies’. So-called ‘ever-cookies’ are also used, and their lifecycle does not exceed six months (latest) as they are deleted after a defined number of uses. Pursuant to § 15 para. 3 of the German TMG, cookies are considered pseudonyms.

Such statistics and usage data will not be matched against or compiled with other data which refers to the bearer of the pseudonym. Data will be deleted either when the user requires so or when the storage of such data is no longer required to allow for the above analysis / statistics. Any future data collection and storage can be revoked at any time, by using a cookie named ‘webTrekkOptOut’ which will be set on Webtrekk’s domain Your choice / objection will be effective until you delete the cookie. Please click the following button if you do not wish to participate in the above-mentioned analysis: Objection

Links to other providers.

Our website also contains clearly visible links to other companies’ websites. Whenever we use links to other websites, we do not have any influence on their content. No guarantee and liability can therefore be given or accepted for such content. The respective provider / operator of the website(s) is responsible for the content of those pages. Linked pages were checked for possible legal violations and recognizable legal infringements at the time of linking and no illegal content was recognizable at that time. However, permanent monitoring of linked pages in terms of content is not reasonable without specific evidence indicating a legal infringement. Such links will be removed immediately upon discovery of infringements.

Security principles.

We have taken appropriate technical and organizational steps to protect employee / customer / supplier data against loss, destruction or manipulation by unauthorized persons. Our security levels are constantly being monitored in cooperation with security experts and they are / will be permanently adjusted to new security standards.

Public procedural directory, your rights as a user.

Upon request, we will gladly provide you with our public procedural directory pursuant to the German Federal Data Protection Act (BDSG). You can also contact us directly if you would like us to notify you in writing on which (whether) information is stored with us. As explained above, you are free to withdraw any given consent at any time, you can either e-mail us at or write to: Bechtle address management, Bechtle-Allee 1, 74405 Gaildorf.

Additional questions?

Please feel free to contact our data protection officer if you need any further information:

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